What is a logo and why is it important for small businesses?
The logo is an image, a corporate sign of a company or a registered trademark that is exclusively associated with a brand. To create it, you can use a symbiosis of letters, words and images that have a certain meaning and easily perceptible meaning.
When starting your own business in conditions of increased competition, it is important to identify your product or service. This will allow you to:
- Create an effective advertising campaign.
- Increase profits through the growth of leads, moving towards the real section.
- Organize an internal marketing team.
The answer to the question ” How to make a logo for a small business ?” It should be included in the top 10 tasks of any boss. Creating a unique, memorable and interesting brand will help you stand out from your competitors.
In order for the logo to fully fulfill its tasks, it must be:
- Simple, so that even after taking a look at a picture, an associative row is built in the prospect’s brain;
- Universal, which will make it easier to make changes without losing contact with the original sources;
- Correspond with the theme of the business, allowing customers to immediately understand what the company is doing.
How much money can a small business spend on creating a logo?
Thanks to a series of recent studies conducted by “Logaster”, it was revealed how much small businesses are willing to pay to build a brand. About 1,117 respondents participated in the survey. They were representatives of small businesses and people who were just starting their own business. The following data was obtained:
- 27% are willing to pay less than $30.
- 25% agree to pay around $31-$100.
- 21% – $100-500.
- 4% will not regret paying $500 to $1,000.
- 5% will pay more than $1000.
In addition, 18% of those surveyed are not willing to pay a dollar, and decide to do everything on their own. Such a logo for small business can be drawn independently, or you can use online services, among which “Logaster” stands out.
Types of logos
The variety of logos is so great that it is quite difficult for an ordinary person to understand this problem. In order to simplify and systematize all the available information, the American journalist Hilda Morones has developed a logo classification. There are 7 types of marks :
These logos accurately and clearly reflect the brand. They are excellent for companies with a capacious, memorable and short name. For example, the logo of Disney, SONY, Coca-Cola, Facebook are great options.
If the names are long enough, difficult to remember and build a quick associative series, then it is better to use capital letters: BMW (Bayerische Motoren Werke), NFL (National Football League), HP (Hewlett-Packard).
3. Commemorative signs, symbols
They are more suitable for large companies with a long history. In a small business, they can be misunderstood by buyers. Some examples are the singing blue bird (Twitter), the bitten apple (APPLE), the green Android robot. They are so popular and famous that the user understands the logo of the company in front of him at a glance.
4. Fairy tale characters, talismans
They are quite common logos with their own “gotchas”. The image is memorable. The main thing is to choose it in accordance with the associative series that leads to your company. Successful logos are Matroskin cat, Mr.Proper, Colonel Sanders, the founder of KFC.
It is a good choice for companies that are in a field of business that is hard to imagine using standard characters and images. This category often includes abstract geometric shapes. For example, the most famous are the Google Chrome drive, the Pepsi tricolor circle. The silhouettes chosen for such a logo should not directly indicate the field of activity of the company. They are suitable for entering the international market.
6. The combination of text and graphic elements
This is the most common option that most companies choose. Often such logos go a long way of transformation, during which they lose or acquire individual elements. For example, NIKE, whose name is connected to the legendary “brand”, or Adidas, which stands out as a striking example, where three stripes of different sizes are added to the inscription.
The best form is seals, emblems, symbols, inside of which words, letters and abbreviations can be placed. It is a very controversial logo, since its creation requires a clear drawing of all the elements and a high degree of detail. But there are very good options in this niche: Starbucks, Harley-Davidson.
You can make any logo. The main thing is that the obtained corporate sign reflects the idea of what customers can get in your company.
What is important to consider when creating a logo for a small business
Now it is clear that the development of the logo is a rather creative process, but at the same time, a complex and responsible process. To make it easier, there are tips that will help you create a small business logo . They can be obtained based on a number of studies and marketing standards. Consider the most basic of them.
choose an icon
Any image that you want to be part of your corporate sign must correspond to the field of the company. For example, for a restaurant, images of cutlery, dishes, a chef’s hat are most suitable; for a hairdresser, a silhouette of a person, hairstyles, professional hairdressing tools are excellent decisions.
It is another important detail that directly affects the visual perception and emotions that the logo will evoke. Ought:
- Be legible.
- Correspond to the size of the icon itself.
- Contain a minimum number of curved lines and complex shapes.
It can be another obstacle in the way of new entrepreneurs. It is important to focus not on your own preferences, but on statistics. After researching over 100 of the world’s leading brands, it was found that the following shades are most frequently chosen:
- Blue – 33%
- Red – 29%
- Black and white or black – 28%
- Gold or yellow – 13%
It is worth noting that all shades can be divided into two large categories: cold and warm. The first are more associated with energy, the second – with calm, security. When choosing, it is important to focus on the field of your business.
The best tools to create a logo
Well-known design companies that specialize in creating logos and corporate identity of companies offer quite expensive services. For representatives of small businesses who are just developing their business, it is more advisable to use special services. They allow you to create your own logo without even having certain skills in working in graphic editors. The best services are as follows.
It is an online generator that allows you to create a beautiful and memorable brand in a few minutes. Enter your company name, consisting of at least 3 characters, and click the ” Create Logo ” button. The builder allows you to choose the company field, desired color scheme, font style and size. In edit mode, it is easy to correct the tone, the location of the main elements and the outlines.
The last step to getting your own logo is to go through a simple registration on the site and download the finished product.
It is a good option if you want to create a text logo. The catalog contains about 100 fonts and ways to design a company name. The generator allows you to create a logo in a few minutes and receive it in a convenient digital format. You will have to pay $60 to download the printable version, for the Internet version, $30.
It is a bit similar to the previous site. To get started, you must select a category, a catalog object and write the text in the editor. It does not require certain skills, but the base of possible headers is quite limited. The advantage is that you don’t have to pay for the Internet version. However, you will need to pay $49 for the printable version.
Creating a logo does not mean creating an artistic masterpiece. There are certain rules and requirements. Follow them, and you’ll end up with a great logo that fully aligns with your business, customers’ interests, and the one that captures their attention. The main thing is to determine the goal and priorities.
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