The iOS App Store is one of the most profitable business units for Apple . Looking back, it’s surprising that the initial plans for the iPhone didn’t include the use of apps (the first iPhone didn’t even have an App Store). Instead, Apple was committed to using websites with HTML5, and that these use the local storage of the device. A model that may make sense in certain cases, but is not very practical or not at all practical in others.
Fortunately, it didn’t take long for them to realize the error , so the App Store debuted on the second generation of the iPhone, the 3G, which was the model in which another key element of Apple’s smartphone also arrived since then, geopositioning (but that’s another history). I imagine that more than one person in Cupertino had a light bulb turn on when they thought, given the potential demand for smartphone applications, the enormous income potential that this could translate into. 2008 was a very interesting year in terms of digital software stores, since it was also chosen by Valve to make the leap into that market with Steam, which until then was a platform dedicated exclusively to its own titles.
To this day, application purchases, subscriptions and in-app purchases are a truly succulent business and that Apple protects tooth and nail , despite the fact that legal rulings and regulations throughout the world push those from Cupertino to open iOS to stores and third-party payment systems, something that could start arriving as early as next September when iOS 17 debuts , though it may only do so in Europe … at least until the appeals filed are resolved. by the company to the sentence of its judicial confrontation with Epic Games.
The iOS App Store has also faced, over the years, multiple controversies due to the way in which it is managed by Apple, and a good part of them have been related to its behavior with developers. As a result of this, the company lost a lawsuit in August 2021 and, as a consequence, certain obligations were established, including the following:
- Apple will create an annual transparency report based on data from the App Store , which will provide meaningful statistics on the app review process, including the number of apps rejected for various reasons, the number of customer and developer accounts disabled, objective data on queries and search results, and the number of apps removed from the App Store.
Well, as we can see in Apple’s legal information section (at the moment only in its English version, yes), Apple has finally published its first transparency report on the iOS App Store . A report that, despite being published in response to a US court decision, shows global data, which makes it much more interesting. It is not especially extensive, yes, in Cupertino they have decided to solve it with a PDF of only two pages , yes, full of interesting data.
The report includes the data for 2022 and, as we can read, the number of apps sent for review to the iOS App Store was 6,101,913, although at this point Apple qualifies that an app can be sent multiple times, since either for the publication of new versions or for it to be submitted again for review, if it was initially rejected and the changes requested by Apple have been carried out. Something that happens quite regularly, actually, since the number of apps rejected during 2022 was 1,679,694 , that is, about 30% of the submissions were rejected.
The report also reveals interesting data about government actions in relation to App Store applications, more specifically about requests from different governments to remove applications. In total, according to the data provided in Apple’s transparency report, there were 1,474 requests in this regard, 1,435 of which (97%) came from the Chinese administration , followed by India, Pakistan, Russia and Turkey, with 14. , 10, 7 and 2, respectively.
There are other very interesting data, which I summarize below, but first, to give context, let’s remember that a week has 604,800 seconds. Thus, I will add to the right of each weekly data, its volume per second:
- Average weekly visitors to the App Store: 656,739,889 (1,085.87/second)
- Average number of apps downloaded weekly: 747,873,877 (1,236.56/second)
- Weekly average of automatic updates: 40,876,798,492 (67,587.29/second)
- Weekly average of manual updates: 512,545,816 (847.46/second)