Sony has confirmed that PS5 has become the company’s most profitable console in generational terms, and always taking into account the time it has been on the market. According to Eric Lemel, the senior vice president of global PlayStation marketing at Sony Interactive Entertainment, the supply of PS5 has improved tremendously, and every console that’s being sold right now generates a profit for Sony.
We know that this is not really something new, and that PS5 began to be profitable in mid-2021 , which means that this has been one of the generations that has begun to generate profit for Sony earlier (by sales, that is, at the hardware level), and with the different revisions and cost reductions that the Japanese company has carried out, it is clear that its income margin per console sold has been increasing.
Lemel has also said that they expect the PS5 to outsell the PS4, starting at the same time since its launch, during Christmas this year, and that PS5 will also outsell it in other important metrics, such as the number of active users at the same time. month. According to this executive, said console is the most powerful platform they have built so far, and he believes that they have never been in a better situation due to the enormous interest that PS5 continues to generate.
In another order of things, Jim Ryan, CEO of Sony Interactive Entertainment, recently commented that they are always “reviewing prices” , that they take market circumstances into account and that they do not rule out making new adjustments based on the reality of the same, and of your needs. His words generated some controversy because they imply that they could raise the price of their games, their console or their services again.
Don’t get me wrong, he didn’t make any specific “we’re going to raise the price of this and this” comment, but he did imply that they’re always looking at that possibility, and wouldn’t shake their hand if they had to.
It is clear that Sony is in a very comfortable position with PS5 and that, for the moment, it is surpassing Xbox Series X both in popularity, in interest and in sales, and this is a problem because it leaves Sony in a dominant position that It allows, in the end, to do things that a few years ago would have seemed nonsense to us , such as raising the price of PS5 two years after its launch.